Be hard on the problem and soft on the people. At the end of the day we are all human beings trying to add value and make a little money along the way. Keeping the conversations good natured with an appropriate portion of humour never did any harm.
For more negotiation tips, download Top 10 Content Negotiation Tips here http://www.content-impact.com/training.php (scroll down)
WATCH HOW TO GET MORE OUT OF YOUR CONTENT BUDGET…
Image courtesy of Ambro at FreeDigitalPhotos.net
