Consider all your options! This may be challenging when negotiating content deals due to the perceived uniqueness of what many vendors have to offer. For example, if Scientific Technical & Medical (STM) information is your area, you will know that there is only ONE Lancet. However, there are almost always different access options – Pay Per View, document delivery, various levels of subscription. In some cases a combination of content products may serve as an acceptable substitute for what your counterpart has to offer – even if that substitute is not a like-for-like alternative.
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